I call it Hungarian the 4 T’s, which translates Talaj= soil, természet = nature, climate, Történelem= history, including the indigenous grape varieties and Társadalom = society, people.

Since centuries is the Tokaji Aszú wine the most well known Hungarian product in Europe, it recalls on the highest level of prestige and with the elevated aromas and flavours the Hungarian values. Only very few nations have a similar product with such a prestige, certainly France has its fantastic Champagne, which is throughout the world associated with success, victory, celebration and the elegance of the aristocracy.