Tag Archive 'marketing'

Jun 22 2014

The new era of “Tokaji”, the rebranding of Tokaj Kereskedőház and the whole region

Published by under Hungarian Wine

the future of tokaji, branding / re-branding, marketing, Claessens International, dry vs sweet, questions, market research and a lot more….

One response so far

Feb 26 2014

Wine law and wine marketing conference 2014 Budapest, Hungary

Published by under Hungarian Wine

Tweet Wine marketing and within wine law is becoming ever more important in the XXI. century, it´s a vital part of the wine business. And there is a lot going on in Hungary, especially when you look at the recent changes in the wine law. Just to point out one of the reforms which the […]

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Dec 02 2009

Communication error, everything but a fairy tale: Hungarian wine business

Published by under Hungarian Wine

Where should I start? Don’t even know my self, the news came just out last week, the Hungarian Marketing Board has trouble to finance their work and most of their employees resigned and it looks like the end of the Marketing Board if something doesn’t changes, quickly. Dark clouds hanging over the wine marketing situation, once again.

4 responses so far